More about Peter Gerdemann


As an expert in communication, brand and marketing, I move reliably in the intersection of business, science, politics and society. My aim is to build trusting relationships between actors in these fields. Strategic communication is the means of choice. However, it only has an effect in its implementation. That’s why I write confidently in German and English, moderate and present, manage and deliver content results-oriented and in top quality. Communication Consulting and Professional Publishing from an experienced source.


Technology-driven change, international and integrated communication and brand management are red threads of my thirty years of professional experience. My focus is B2B, preferably the complex and critical subjects that are in need of explanation. I support and accompany companies and institutions of all kinds and sizes, nationally and internationally. Digital transformation is my greatest passion, it was already when it was far from being called that.


I was able to bear a major responsibility in these large-scale projects, each lasting several years:

  • PwC’s engagement as a Global Solutions Initiative Partner (2016-2019)

  • PwC Purpose and Values Program (2015-2019)

  • Campaign development and positioning PwC as a digital services provider (2015-2019)

  • Expansion of PwC Europe including the integration of its Marketing & Communications functions (2014-2019)

  • Integration Marketing & Communications functions at IBM Germany / German-speaking region (2011-2014)

  • IBM Centennial (2009-2011)

  • IBM Germany Transformation Initiative (2006-2011)


In a nutshell:

First half of the career as an agency consultant

Second half responsible for communication, brand, marketing at IBM and PwC

Today independent communication consultant, author and project developer in Professional Publishing

En détail:

Founder and owner, gerdemann communication, and
Senior Advisor, Murmann Publishers (since 2019)

Head of Marketing & Communications, PwC Germany and PwC Europe (2017 – 2019)

Head of Communications, PwC Germany (2014 – 2016)

Director of Brand System, Workforce & Field Enablement, External Relations, IBM DACH (2013 – 2014)

Director of Brand System and External Relations, IBM Germany (2009 – 2013)

Director of Communications, IBM Germany (2003 – 2008)

Co-Founder and Managing Partner, Brodeur Communications (1998 – 2003)

Senior Consultant and Account Director, Kohtes & Klewes Public Relations (1994 – 1997)

Consultant, Integra Communication (1991 – 1993)

Studied Journalism, German and Geography, WWU Münster (1984 – 1991)