are core disciplines in leadership and change management.
Ideally, they are created equal alongside any new or adapted corporate, innovation, market, product, sourcing or talent strategies.
Why? Because that is how credible narratives underpin consistent and dedicated action.
build the basis of any entrepreneur's activities and provide orientation to all stakeholders.
Ideally, they are created transparently, anchored in broad stakeholder legitimation.
Why? Because that ensures lasting engagement, willingness to, and motivation for, change.
reaches minds and hearts and explains corporate and institutional actions.
Ideally, a reliable communication strategy ensures tangible results, being executed across social and classic channels, through leadership communication, public relations, influencer marketing, brand campaigns or employee engagement prgrammes. .
Why? Because that's how trust is created.